“Storytelling is a buzzword in our industry,” Gihring said, “but done well it has real value. Stories are how we relate to each other, how we learn, and how we engage each other. That form of communication, storytelling, is what I’ve taken from one part of the industry to another.”
In an ever-shifting business landscape, adaptability isn’t just a trait—it’s a competitive advantage. Companies that embrace change, learn from challenges, and pivot when necessary are the ones that not only survive but also thrive in uncertain environments.
Tim Gihring / Writer • Editor • Storyteller 